Why Brooklyn Nets’ new branding is a hip hop flop; and 5 Aussie teams that nailed the brief

Posted May 7, 2012 by Anthony Costa

Sports branding author Anthony Costa says there is not much to love in the NBA team’s ‘creatively emaciated new visual brand’

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Brendan Schwab: ‘NBL’s player rating points system is a flagrant restraint of trade’

Posted May 8, 2012 by Brendan Schwab

‘For players’ associations that have agreed to some form of salary capping, including football, AFL and rugby league, the concept of a points system would simply not be contemplated, let alone tolerated’

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Will Melbourne basketball unite for this name?

Posted May 20, 2014 by Anthony Costa

“Today the Tigers’ owners buried the most enduring brand in Australian basketball.” SBI’s Anthony Costa explores the abandonment of the Melbourne Tigers name, brand and logo.

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Crocs CEO Ian Smythe: Player ranking system delivers a more exciting and secure NBL

Posted May 16, 2012 by Ian Smythe

‘Player Points System is delivering more equitable access to the talent and an exciting, competitive league for the players, sponsors and fans’

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Logan Thunder WNBL

Thunder to keep place in League

Posted September 30, 2013 by Sports Business Insider

Basketball Australia has confirmed that WNBL team Logan Thunder will play in the 2013/14 season, with a financial rescue package secured.

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