Essendon v Brisbane

Footynomics: Economist Tim Harcourt on the money, power and influence of the AFL

Posted October 8, 2012 by Tim Harcourt

More than 700,000 Australians have a membership of an AFL club, and the code has a firm grip on the economy and society at large

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The AFL releases its season launch advertisement that shows the game being watched across the globe

Posted March 1, 2013 by Anthony Costa

A day after the NRL basked in its Mauboy moment, the AFL cries “look at me” and cranks out its new ‘Nothing Like it’ 2013 campaign. It might not have the same youthful twinkle as league’s latest facelift, but the AFL ad’s strength lies in the continuity of its message. It’s Still Australia’s Game Despite […]

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How Anzac Day footy myths fail to tell the whole truth

Posted April 24, 2012 by Ian Syson

‘Nowhere does the myth acknowledge that at the time of the Gallipoli landing many Collingwood supporters would have been strongly against what they saw as the British imperialist war’

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gws sheedy

The future success of GWS

Posted September 3, 2013 by Daniel Short

It has been 529 days since the Greater Western Sydney Football Club set foot onto ANZ Stadium, marking a momentous day in the clubs history. Daniel Short reviews how the club is travelling off the field, to suggest methods to sustain the club in a rugby league dominated state.

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Is the AFL Blanding its Brand?

Posted May 15, 2013 by Anthony Costa

It seems the AFL decided a decade ago that the best way to market Aussie rules is to mute its physicality. Recent concussion concerns have warranted some worthy changes. But is today’s all round softer, stricter game more palatable and pleasing? Or has constant tinkering turned the rulebook and into a gluggy trifle; a layered mess of touchy technicalities that could turn fans off the AFL brand?

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