Sponsorship and Marketing


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AFL

The Knights lose Naming Rights sponsors for stadium

Posted January 27, 2011 by Sports Business Insider

The Newcastle Knights say the end of a 10-year sponsorship deal with Energy Australia is a big loss for the club. The power retailer will end its sponsorship arrangement with the club at the end of the year citing changes to stadium management rights as a major factor. The final outcome of an arbitration hearing […]


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AFL

Richmond and Clive Peeters announce partnership

Posted January 25, 2011 by Sports Business Insider

Richmond Football Club today announced that leading retailer Clive Peeters will be joining the Club as Shorts Partner for the next three years. The Clive Peeters brand will appear on the shorts and tracksuits of players as well as supporting game day and non- game day branding and communications. Clive Peeters is one of Australia’s […]


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Motorsport

Walkinshaw Racing welcomes new partners

Posted January 24, 2011 by Sports Business Insider

Walkinshaw Racing and the Toll Holden Racing Team welcome three new partners for the 2011 V8 Supercar Series with ROCKSTAR Energy Drink, UD Trucks and ROH Wheels adding invaluable support as both teams look forward to on-track success in the upcoming season. The Toll Holden Racing Team is excited to begin their association with ROCKSTAR […]


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AFL

Signet pens deal with Richmond Tigers

Posted January 21, 2011 by Sports Business Insider

Richmond has received an off-field boost ahead of the 2011 season, joining forces with Australian packaging manufacturer and distributor Signet. The Signet logo will appear on the sleeve of Richmond’s official media polo for the next three years. Richmond CEO Brendon Gale described the new partnership with Signet as an important decision, as the Club […]


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AFL

Essendon announces new 2 year sponsorship deal with Sportsnet

Posted December 30, 2010 by Sports Business Insider

Essendon Football Club has announced a two year sponsorship deal with travel company Sportsnet an official agent to more than 100 of the world’s most iconic sporting events. Sportsnet becomes the Official Coterie & Travel Partner and Platinum Sponsor of the Essendon Football Club. “Essendon is delighted to have Sportsnet on board as the club’s […]


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