Sponsorship and Marketing


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AFL

Branding: Why AFL’s Bulldogs should reclaim their Footscray name after 15 years

Posted September 17, 2012 by Anthony Costa

‘A brand that evoked blue-collar battlers was swapped for one that evokes a sterile, sprawling abyss. Footscray had a folklore that endeared fans. The vaguely felt ‘Western’ identity feels as remote as an outer-fringe housing lot’


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jordanmain
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BLOG: THE GAFFER

Generic sports campaigns dominate Down Under. So why is there no Aussie Air Jordan?

Posted September 6, 2012 by Nic Ferraro

Nic Ferraro finds a fractured sports market works against player-sponsor campaigns, but he has an idea of some that might work


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afl crowds
2
AFL

AFL crowds fall 12 percent in 2012 season despite 11 extra games: report

Posted October 2, 2012 by Sports Business Insider

Crowds at AFL matches fell by more than 360,000 this season, according to a report in the Herald Sun. Despite including 11 extra games with the introduction of Greater Western Sydney, figures released yesterday show this year’s crowd attendances were the lowest since 2006. A total of 6,778,824 runs turned out to watch AFL games […]


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Milo-Cricket-Kids
2
AFL

Filling the ‘gap’ in the Australian sporting market: the increasing importance of participation and membership

Posted March 7, 2013 by Georgina Cahill

Sporting organisations face several challenges when attempting to recruit members and participants. These challenges can be overcome by offering more attractive membership options to a larger demographic.


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collingwood
2
AFL

Hate Collingwood, love their campaign: Why Magpies were marketing Best on Ground in 2012

Posted October 11, 2012 by Pat Davis

‘This is a truly brilliant example of understanding your brand, your brand’s image and how your brand is perceived’


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