Sponsorship and Marketing


derby
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BLOG: THE FOOTBALL ANALYST

Eight years in the making, Sydney derby crackles with expectation of magic and drama

Posted October 19, 2012 by Bonita Mersiades

After several false starts, the A-League gets a battle that could prove a key moment in the history of Australian football


Full Story »

Western Force to sell individual shirt sponsorships after former sponsor Emirates did not renew its contract. Image: zimbio.com
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Sponsorship and Marketing

Western Force engineer new partnership

Posted February 19, 2014 by Hamish Dunham

The Western Force have agreed to a three year partnership agreement with engineering and project services contractor, Clough.


Full Story »

melbourne-demons
3
Features

Tanking allegations are just the start of the demons haunting Melbourne FC

Posted November 7, 2012 by Jeff Dowsing

‘To really appreciate the product offered, Melbourne FC supporters would do better owning a time travelling DeLorean than the customary Volvo’


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socceroosjoy
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BLOG: BRAND SPORT

‘If the Socceroos brand is weak making the players spruik for their supper won’t save it’

Posted June 19, 2012 by Anthony Costa

Nothing will help tell the Socceroos story better than a well crafted FTA TV ad campaign, says branding expert Anthony Costa


Full Story »

jordanmain
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BLOG: THE GAFFER

Generic sports campaigns dominate Down Under. So why is there no Aussie Air Jordan?

Posted September 6, 2012 by Nic Ferraro

Nic Ferraro finds a fractured sports market works against player-sponsor campaigns, but he has an idea of some that might work


Full Story »

 
 


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