Sponsorship and Marketing


Western Force to sell individual shirt sponsorships after former sponsor Emirates did not renew its contract. Image: zimbio.com
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Sponsorship and Marketing

Western Force engineer new partnership

Posted February 19, 2014 by Hamish Dunham

The Western Force have agreed to a three year partnership agreement with engineering and project services contractor, Clough.


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derby
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BLOG: THE FOOTBALL ANALYST

Eight years in the making, Sydney derby crackles with expectation of magic and drama

Posted October 19, 2012 by Bonita Mersiades

After several false starts, the A-League gets a battle that could prove a key moment in the history of Australian football


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josh
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Cricket

Bat boy: Schoolkid Josh Gavan and the monster blade he hopes will conquer the cricket world

Posted September 13, 2012 by Daniel Abelsohn

Sydney Year 11 student develops two brands with dreams of joining the big names in the bat making game


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dogs grafitti
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AFL

Branding: Why AFL’s Bulldogs should reclaim their Footscray name after 15 years

Posted September 17, 2012 by Anthony Costa

‘A brand that evoked blue-collar battlers was swapped for one that evokes a sterile, sprawling abyss. Footscray had a folklore that endeared fans. The vaguely felt ‘Western’ identity feels as remote as an outer-fringe housing lot’


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melbourne-demons
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Features

Tanking allegations are just the start of the demons haunting Melbourne FC

Posted November 7, 2012 by Jeff Dowsing

‘To really appreciate the product offered, Melbourne FC supporters would do better owning a time travelling DeLorean than the customary Volvo’


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