Sponsorship and Marketing


Western Force to sell individual shirt sponsorships after former sponsor Emirates did not renew its contract. Image: zimbio.com
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Sponsorship and Marketing

Western Force engineer new partnership

Posted February 19, 2014 by Hamish Dunham

The Western Force have agreed to a three year partnership agreement with engineering and project services contractor, Clough.


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derby
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BLOG: THE FOOTBALL ANALYST

Eight years in the making, Sydney derby crackles with expectation of magic and drama

Posted October 19, 2012 by Bonita Mersiades

After several false starts, the A-League gets a battle that could prove a key moment in the history of Australian football


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socceroosjoy
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BLOG: BRAND SPORT

‘If the Socceroos brand is weak making the players spruik for their supper won’t save it’

Posted June 19, 2012 by Anthony Costa

Nothing will help tell the Socceroos story better than a well crafted FTA TV ad campaign, says branding expert Anthony Costa


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jordanmain
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BLOG: THE GAFFER

Generic sports campaigns dominate Down Under. So why is there no Aussie Air Jordan?

Posted September 6, 2012 by Nic Ferraro

Nic Ferraro finds a fractured sports market works against player-sponsor campaigns, but he has an idea of some that might work


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josh
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Cricket

Bat boy: Schoolkid Josh Gavan and the monster blade he hopes will conquer the cricket world

Posted September 13, 2012 by Daniel Abelsohn

Sydney Year 11 student develops two brands with dreams of joining the big names in the bat making game


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FFA confirms six year A-League broadcast deal with Fox Sports By Sports Business Insider at December 20, 2016
Apparel company BLK reportedly in receivership By Sports Business Insider at November 16, 2016
NAB take the naming rights to AFL Women’s League By Sports Business Insider at October 11, 2016
As of 2017, neither of Australia’s two expansion teams, the Western Force or Melbourne Rebels, had made the finals in their combined 17 attempts.
Australian Rugby Union’s wicked problem By Sports Business Insider at April 19, 2017
Jaro continues to go from strength to strength in 2017 By Sports Business Insider at April 11, 2017
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Nick Tsaousidis – An Aussie in India! By Sports Business Insider at February 24, 2017
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Reigning AFC Champions League winners banned from the 2017 tournament By Sports Business Insider at January 19, 2017
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