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International News

LPGA rests easy with IHG tie-up

Posted July 4, 2012 by SportBusiness.com

The Ladies Professional Golf Association (LPGA) has entered into a partnership with the InterContinental Hotels Group (IHG) that …


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International News

IPC sets date for inaugural Marketing Summit

Posted July 18, 2012 by SportBusiness.com

The International Paralympic Committee (IPC) has announced it will launch the first edition of the IPC Marketing Summit during the London 2012 Paralympic Games. The event will be held on September 5 at the London Media Centre and aims to examine the London experience and …


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International News

Airtel steps up F1’s Indian push with Mercedes tie-up

Posted August 1, 2012 by SportBusiness.com

Bharti Airtel has furthered its association with Formula One by confirming a race partnership with the Mercedes AMG Petronas team for this season’s Indian Grand Prix. The telecommunications company was title sponsor of the inaugural…


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International News

LFP averts top division postponement

Posted August 15, 2012 by SportBusiness.com

The 2012-13 Primera Division season will commence as scheduled this weekend after the Spanish Football League (LFP) staged an extraordinary general meeting with 13 unhappy clubs. The LFP called Tuesday’s meeting after Athletic Bilbao, Atletico…


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International News

Infront extends IBU partnership

Posted September 4, 2012 by SportBusiness.com

Infront Sports & Media will continue to hold the marketing rights for the International Biathlon Union’s (IBU) World Cup and World Championships events through to 2018. The new four-year agreement was sealed during the 10th Regular IBU Congress. …


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