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Sports Business Insider
Sports Business Insider
Sports Business Insider is the leading, independent online source of news, opinion and analysis in Sports Business in Australia and New Zealand.

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The Rule Book: 6 essentials to a cutting edge sports creative campaign

Posted September 26, 2012 by Sports Business Insider

Paul Marcolin of Spike Creative reveals the lessons they’ve learned running membership and brand campaigns for Australia’s biggest sporting teams


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The Rule Book: 4 key steps to negotiating a deal with broadcasters

Posted September 4, 2012 by Eugenie Buckley

Significant new broadcast deals are on the horizon for FFA and Cricket Australia. Eugenie Buckley has negotiated deals in both sports and provides some tips on how it’s done


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The Rule Book: 5 critical strategies for keeping sports sponsors happy

Posted August 22, 2012 by Kim Skildum-Reid

Getting money in the door via sponsorship is critical to an organisation’s success but better servicing can pay huge dividends


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The Rule Book: 5 ways your team can get a bigger bang from social media

Posted June 28, 2012 by Brian Gainor

Marketing and partnership activation expert Brian Gainor on how to get the most from social media campaigns


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The Rule Book: Rick Olarenshaw on 5 keys to success as a sports agent

Posted May 28, 2012 by Rick Olarenshaw

Top agent looks at the state of the industry, the importance of respect and how to handle big name clients


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