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Nic Ferraro
Nic Ferraro
Nic Ferraro is the Founder and Managing Director of Sports Business Insider and Sports Business Club. He has a number of years of corporate experience in marketing, strategy and customer experience, is a former treasurer for WUSA, and advisor to a Hyundai A-League bid consortium. He is a graduate of the University of Wollongong, an MBA student at the University of Technology Sydney, and blogger on all things sportsbiz for Smart Company.

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What we learn from new sporting leagues

Posted November 27, 2012 by Nic Ferraro

“The Opportunities and Challenges of New Sporting Leagues” – What are the learning’s we can apply when, seemingly undoubtedly, the scenario of launching a new sporting league again presents itself?


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Generic sports campaigns dominate Down Under. So why is there no Aussie Air Jordan?

Posted September 6, 2012 by Nic Ferraro

Nic Ferraro finds a fractured sports market works against player-sponsor campaigns, but he has an idea of some that might work


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Hello world… we’re live!

Posted February 28, 2012 by Nic Ferraro

Welcome to SportBizInsider, brining you The Business Side of Sport.


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Four factors which could determine who wins the NRL vs AFL showdown in 2013

Posted March 8, 2013 by Nic Ferraro

With the NRL and AFL season upon us, and billion-dollar plus television rights agreements under their belts, SBI MD Nic Ferraro looks at the four factors that could determine who comes out on top.


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Who do you punt for? Tom Waterhouse and the problem of overexposure

Posted April 12, 2013 by Nic Ferraro

Whilst the issue of gambling and sports has increasingly dominated the media, Nic Ferraro says that commercially speaking, there is another issue gambling agencies will have to deal with – overexposure.


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