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Nic Ferraro
Nic Ferraro
Nic Ferraro is the Founder and Managing Director of Sports Business Insider and Sports Business Club. He has a number of years of corporate experience in marketing, strategy and customer experience, is a former treasurer for WUSA, and advisor to a Hyundai A-League bid consortium. He is a graduate of the University of Wollongong, an MBA student at the University of Technology Sydney, and blogger on all things sportsbiz for Smart Company.

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Souths top of the (fan engagement) table

Posted June 7, 2013 by Nic Ferraro

A partnership between NRL club South Sydney Rabbitohs, ANZ Stadium and former Masterchef contestant Kevin Perry has resulted in a fan-engagement bonanza at the weekends match between the Rabbitohs and Knights. Ever the supporter of fan-centric initiatives which boost the game day experience, SBI MD Nic Ferraro was on hand to give his view.


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Who do you punt for? Tom Waterhouse and the problem of overexposure

Posted April 12, 2013 by Nic Ferraro

Whilst the issue of gambling and sports has increasingly dominated the media, Nic Ferraro says that commercially speaking, there is another issue gambling agencies will have to deal with – overexposure.


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Four factors which could determine who wins the NRL vs AFL showdown in 2013

Posted March 8, 2013 by Nic Ferraro

With the NRL and AFL season upon us, and billion-dollar plus television rights agreements under their belts, SBI MD Nic Ferraro looks at the four factors that could determine who comes out on top.


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Chasing the Asian Century dream: The Asian Cup’s commercial potential (Part Two)

Posted February 22, 2013 by Nic Ferraro

With Australia’s hosting of the AFC Asian Cup less than two years away, leveraging it as a commercial vehicle into Asia all depends on hosting a successful tournament. So how do you get the Australian public on board?


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Chasing the Asian Century dream: The Asian Cup’s commercial potential (Part One)

Posted February 11, 2013 by Nic Ferraro

With Australia’s hosting of the AFC Asian Cup less than two years away, leveraging it as a commercial vehicle into Asia all depends on hosting a successful tournament. So how do you get the Australian public on board?


Full Story »

 
 


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