BLOG: BRAND SPORT


Anthony Costa
Anthony Costa
Anthony Costa is a writer, designer and illustrator living in Melbourne. His area of expertise is sports branding and identity.

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BLOG: BRAND SPORT

Origin’s impact on the NRL: Is rugby league’s greatest strength also its greatest weakness?

Posted June 1, 2012 by Anthony Costa

State of Origin’s power is hurting the NRL yet the series remains too parochial to spread the gospel nationwide, writes Anthony Costa


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BLOG: BRAND SPORT

Keep it real: Why FFA should ignore a nickname and stick to basics in western Sydney

Posted May 17, 2012 by Anthony Costa

FFA are tossing around five names that either have potential usage restrictions or that don’t really have a compelling local story to them.A clear ‘Western’ identity was the one constant message coming from the community


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Basketball

Why Brooklyn Nets’ new branding is a hip hop flop; and 5 Aussie teams that nailed the brief

Posted May 7, 2012 by Anthony Costa

Sports branding author Anthony Costa says there is not much to love in the NBA team’s ‘creatively emaciated new visual brand’


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AFL

Why Jeff Kennett is a wrong about a Melbourne AFL merger

Posted April 20, 2012 by Anthony Costa

If mergers created strong brands, if they were so good for the bottom line and putting bums on seats, then why aren’t the big clubs scrambling to become super clubs?


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