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State of Origin’s power is hurting the NRL yet the series remains too parochial to spread the gospel nationwide, writes Anthony Costa
FFA are tossing around five names that either have potential usage restrictions or that don’t really have a compelling local story to them.A clear ‘Western’ identity was the one constant message coming from the community
Sports branding author Anthony Costa says there is not much to love in the NBA team’s ‘creatively emaciated new visual brand’
If mergers created strong brands, if they were so good for the bottom line and putting bums on seats, then why aren’t the big clubs scrambling to become super clubs?