BLOG: BRAND SPORT


Anthony Costa
Anthony Costa
Anthony Costa is a writer, designer and illustrator living in Melbourne. His area of expertise is sports branding and identity.

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BLOG: BRAND SPORT

Air of greatness: The world’s top 10 sports logos; and one garish stinker

Posted August 6, 2012 by Anthony Costa

Branding expert Anthony Costa delivers a personal list of the greatest sports logos of all time, and a current example that makes his blood boil


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AFL

Why AFL’s All-Star answer to ARL’s Origin will fail; and an alternative that can succeed

Posted July 26, 2012 by Anthony Costa

If the AFL wants to create an annual exhibition match that rivals Origin it has to be a test of greatness. So why not premiers vs. All-Australian, asks Anthony Costa


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BLOG: BRAND SPORT

Winning the west: Does the West Coast Pirates brand hit the mark?

Posted July 2, 2012 by Anthony Costa

Resident expert Anthony Costa looks at the branding strategy of the West Coast Pirates (and Western Sydney Wanderers). Two new football teams from different codes and markets who both unveiled their name, logo and colours last week.


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BLOG: BRAND SPORT

Branding: You can’t draw a Wanderer, so new logo is a safe and solid bet

Posted June 25, 2012 by Anthony Costa

The new Western Sydney Wanderers FC have played it safe with their logo, revealed along with the name today. That is part and parcel of adopting a traditional look. It’s hard to illustrate a ‘Wanderer’, so a monogram was always on the cards.  The logo looks good to my eye. It’s a bit of a bagel […]


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BLOG: BRAND SPORT

‘If the Socceroos brand is weak making the players spruik for their supper won’t save it’

Posted June 19, 2012 by Anthony Costa

Nothing will help tell the Socceroos story better than a well crafted FTA TV ad campaign, says branding expert Anthony Costa


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