Anthony Costa
Anthony Costa
Anthony Costa is a writer, designer and illustrator living in Melbourne. His area of expertise is sports branding and identity.


Air of greatness: The world’s top 10 sports logos; and one garish stinker

Posted August 6, 2012 by Anthony Costa

Branding expert Anthony Costa delivers a personal list of the greatest sports logos of all time, and a current example that makes his blood boil

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Why AFL’s All-Star answer to ARL’s Origin will fail; and an alternative that can succeed

Posted July 26, 2012 by Anthony Costa

If the AFL wants to create an annual exhibition match that rivals Origin it has to be a test of greatness. So why not premiers vs. All-Australian, asks Anthony Costa

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Winning the west: Does the West Coast Pirates brand hit the mark?

Posted July 2, 2012 by Anthony Costa

Resident expert Anthony Costa looks at the branding strategy of the West Coast Pirates (and Western Sydney Wanderers). Two new football teams from different codes and markets who both unveiled their name, logo and colours last week.

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wanderers logo

Branding: You can’t draw a Wanderer, so new logo is a safe and solid bet

Posted June 25, 2012 by Anthony Costa

The new Western Sydney Wanderers FC have played it safe with their logo, revealed along with the name today. That is part and parcel of adopting a traditional look. It’s hard to illustrate a ‘Wanderer’, so a monogram was always on the cards.  The logo looks good to my eye. It’s a bit of a bagel […]

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‘If the Socceroos brand is weak making the players spruik for their supper won’t save it’

Posted June 19, 2012 by Anthony Costa

Nothing will help tell the Socceroos story better than a well crafted FTA TV ad campaign, says branding expert Anthony Costa

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FFA confirms six year A-League broadcast deal with Fox Sports By Sports Business Insider at December 20, 2016
Apparel company BLK reportedly in receivership By Sports Business Insider at November 16, 2016
NAB take the naming rights to AFL Women’s League By Sports Business Insider at October 11, 2016
As of 2017, neither of Australia’s two expansion teams, the Western Force or Melbourne Rebels, had made the finals in their combined 17 attempts.
Australian Rugby Union’s wicked problem By Sports Business Insider at April 19, 2017
Jaro continues to go from strength to strength in 2017 By Sports Business Insider at April 11, 2017
Brizi helps Emirates delight Australian Open fans By Clint Vojdinoski at March 3, 2017
Rising Pune Supergiants Logo
Part 3: Nick Tsaousidis – An Aussie in India! By Sports Business Insider at March 16, 2017
Part 2: Nick Tsaousidis – An Aussie in India! By Sports Business Insider at March 2, 2017
Nick Tsaousidis – An Aussie in India! By Sports Business Insider at February 24, 2017
AFC Logo (2012_3x2)
Reigning AFC Champions League winners banned from the 2017 tournament By Sports Business Insider at January 19, 2017
San Diego Chargers expected to relocate back to LA By Sports Business Insider at January 12, 2017
NHL looks to increase presence in China By Sports Business Insider at January 10, 2017