BLOG: BRAND SPORT


Anthony Costa
Anthony Costa
Anthony Costa is a writer, designer and illustrator living in Melbourne. His area of expertise is sports branding and identity.

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BLOG: BRAND SPORT

Time to Bench the Redskins

Posted December 11, 2012 by Anthony Costa

‘Do the Washington Redskins have a racist name? An ugly historical relic, the name was the vision of team owner George Preston Marshall, a man of unwavering racial prejudice.’


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BLOG: BRAND SPORT

Bunny business: Why Rabbitohs must stay true to avoid the VB rebrand disaster

Posted December 4, 2012 by Anthony Costa

‘Good branding isn’t about making things look cool, it’s about carrying stories from generation to generation’


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BLOG: BRAND SPORT

Why everyone wins from AIG’s respectful approach to All Blacks’ shirt sponsorship

Posted October 29, 2012 by Anthony Costa

‘The All Blacks jersey is pure pre-shrunk menace. Apart from Brazil’s football shirt, I can’t think of another jersey in world sports that commands the same awe’


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BLOG: BRAND SPORT

Comment: A-League launches 2012-13 season with ‘warm, bright and beautiful’ TV spot

Posted October 2, 2012 by Anthony Costa

Polished, intimate and deeply personal; why this is the A-League’s best commercial yet


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AFL

Branding: Why AFL’s Bulldogs should reclaim their Footscray name after 15 years

Posted September 17, 2012 by Anthony Costa

‘A brand that evoked blue-collar battlers was swapped for one that evokes a sterile, sprawling abyss. Footscray had a folklore that endeared fans. The vaguely felt ‘Western’ identity feels as remote as an outer-fringe housing lot’


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