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At 18 ½ hours, “Baseball” by Ken Burns is no quick YouTube flick. It demands your fully invested attention. But if you can give the time, you might find it to be the greatest sporting documentary ever made.
A day after the NRL basked in its Mauboy moment, the AFL cries “look at me” and cranks out its new ‘Nothing Like it’ 2013 campaign. It might not have the same youthful twinkle as league’s latest facelift, but the AFL ad’s strength lies in the continuity of its message. It’s Still Australia’s Game Despite […]
‘Bon Jovi felt like Photoshopped ring-ins. You never felt they were living in the message. Mauboy promises to be a true year-round ambassador. And she can torpedo pass a Steeden’
‘By distancing itself from the game’s traditions and broad supporter base the BBL risks belonging to no one. Indeed its branding seems intent on alienating those who should care most about the league’s success’