BLOG: BRAND SPORT


Anthony Costa
Anthony Costa
Anthony Costa is a writer, designer and illustrator living in Melbourne. His area of expertise is sports branding and identity.

baseball blog
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BLOG: BRAND SPORT

Baseball – The National Pastime

Posted April 3, 2013 by Anthony Costa

At 18 ½ hours, “Baseball” by Ken Burns is no quick YouTube flick. It demands your fully invested attention. But if you can give the time, you might find it to be the greatest sporting documentary ever made.


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AFL

The AFL releases its season launch advertisement that shows the game being watched across the globe

Posted March 1, 2013 by Anthony Costa

A day after the NRL basked in its Mauboy moment, the AFL cries “look at me” and cranks out its new ‘Nothing Like it’ 2013 campaign. It might not have the same youthful twinkle as league’s latest facelift, but the AFL ad’s strength lies in the continuity of its message. It’s Still Australia’s Game Despite […]


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BLOG: BRAND SPORT

National Rugby League launches season with simply the best campaign it’s had since the Tina Turner days

Posted February 27, 2013 by Anthony Costa

‘Bon Jovi felt like Photoshopped ring-ins. You never felt they were living in the message. Mauboy promises to be a true year-round ambassador. And she can torpedo pass a Steeden’


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BLOG: BRAND SPORT

The lessons Cricket Australia can learn from WSC, and the A-League, to revamp BBL brand

Posted January 15, 2013 by Anthony Costa

‘By distancing itself from the game’s traditions and broad supporter base the BBL risks belonging to no one. Indeed its branding seems intent on alienating those who should care most about the league’s success’


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BLOG: BRAND SPORT

It started with the Philips Soccer League

Posted December 20, 2012 by Anthony Costa

‘It takes time to build a brand… The A League is no different, with this season’s success built on the advances made by the pioneering Philips Soccer League’


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