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In a wide ranging interview ahead of Super Bowl 49, Anthony Costa spoke to renowned US designer Todd Radom about sports branding and his career designing some of American sports most iconic logos.
Four years ago the Melbourne Storm looked buried. Today they have one of the best brands in Australian sport. What are the keys to the strength of the Melbourne Storm’s brand? And how can this image translate into more active hometown support?
Footy’s back and the AFL and NRL have plugged in their 2014 TV promos. One’s gravelly and down to earth. The other’s all smoke, sparks and spandex. Which one hits the mark? Anthony Costa discusses.