BLOG: BRAND SPORT


Anthony Costa
Anthony Costa
Anthony Costa is a writer, designer and illustrator living in Melbourne. His area of expertise is sports branding and identity.

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Basketball

Why Brooklyn Nets’ new branding is a hip hop flop; and 5 Aussie teams that nailed the brief

Posted May 7, 2012 by Anthony Costa

Sports branding author Anthony Costa says there is not much to love in the NBA team’s ‘creatively emaciated new visual brand’


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AFL

The AFL releases its season launch advertisement that shows the game being watched across the globe

Posted March 1, 2013 by Anthony Costa

A day after the NRL basked in its Mauboy moment, the AFL cries “look at me” and cranks out its new ‘Nothing Like it’ 2013 campaign. It might not have the same youthful twinkle as league’s latest facelift, but the AFL ad’s strength lies in the continuity of its message. It’s Still Australia’s Game Despite […]


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AFL

Is the AFL Blanding its Brand?

Posted May 15, 2013 by Anthony Costa

It seems the AFL decided a decade ago that the best way to market Aussie rules is to mute its physicality. Recent concussion concerns have warranted some worthy changes. But is today’s all round softer, stricter game more palatable and pleasing? Or has constant tinkering turned the rulebook and into a gluggy trifle; a layered mess of touchy technicalities that could turn fans off the AFL brand?


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BLOG: BRAND SPORT

Panthers wander away from home

Posted September 20, 2013 by Anthony Costa

Having broken the story on the Penrith Panthers registration of the ‘Western Sydney’ name last year, SBI’s sports branding expert Anthony Costa breaks cover on the new Panthers logo, providing his analysis on the subject of identity and brand strategy.


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BLOG: BRAND SPORT

Time to Bench the Redskins

Posted December 11, 2012 by Anthony Costa

‘Do the Washington Redskins have a racist name? An ugly historical relic, the name was the vision of team owner George Preston Marshall, a man of unwavering racial prejudice.’


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