BLOG: BRAND SPORT


Anthony Costa
Anthony Costa
Anthony Costa is a writer, designer and illustrator living in Melbourne. His area of expertise is sports branding and identity.

Todd Radom - Yankee Stadium
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BLOG: BRAND SPORT

Crafting Sports Brands: An Interview With Todd Radom

Posted January 28, 2015 by Anthony Costa

In a wide ranging interview ahead of Super Bowl 49, Anthony Costa spoke to renowned US designer Todd Radom about sports branding and his career designing some of American sports most iconic logos.


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Image: twitter.com/MelbUnitedHQ
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Basketball

Will Melbourne basketball unite for this name?

Posted May 20, 2014 by Anthony Costa

“Today the Tigers’ owners buried the most enduring brand in Australian basketball.” SBI’s Anthony Costa explores the abandonment of the Melbourne Tigers name, brand and logo.


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The AFL's variable pricing has kicked up a storm
Image: www.theage.com.au
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AFL

Is the AFL’s variable pricing policy a folly?

Posted April 24, 2014 by Anthony Costa

Looking at the impact on fans, members and the AFL, SBI’s Anthony Costa puts the AFL’s variable pricing policy under the microscope.


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Purple Pride
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BLOG: BRAND SPORT

Time for the NRL to show its #PurplePride

Posted March 26, 2014 by Anthony Costa

Four years ago the Melbourne Storm looked buried. Today they have one of the best brands in Australian sport. What are the keys to the strength of the Melbourne Storm’s brand? And how can this image translate into more active hometown support?


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Who makes the best TV promo? Image: theage.com.au
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BLOG: BRAND SPORT

Footy Decoded: Rating the 2014 AFL and NRL TV ads

Posted March 6, 2014 by Anthony Costa

Footy’s back and the AFL and NRL have plugged in their 2014 TV promos. One’s gravelly and down to earth. The other’s all smoke, sparks and spandex. Which one hits the mark? Anthony Costa discusses.


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