BLOG: THE HORSE’S MOUTH


Lachie Collins
Lachie Collins
Lachie Collins is a director of player management company SMA Sports Agents, and an avid sports fan, scratch golfer and race horse owner. He bases his opinions and views from playing, watching, listening and working in the sporting industry, and maintaining an active network of athletes and contacts in the business and operations of high profile sporting clubs that enable him to readily qualify his opinions with data from the ‘horse’s mouth’

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AFL

Eyes on the Prize

Posted June 18, 2013 by Lachie Collins

John May is a man who has had a long standing passion for the interaction between sport and business. While football clubs are built on the foundation of those that go out to battle and compete for premierships, there is often little recognition given to the people behind the scenes, implementing the processes and direction of the club on and off the field. May, who once had the inside running on all things sport business, provides us with a unique perspective on the politics and administrative positioning of sport.


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BLOG: THE HORSE'S MOUTH

The Adam Scott effect: Winning the US Masters

Posted April 18, 2013 by Lachie Collins

Adam Scott is a gold mine for sponsors and investors; scandals don’t follow him, he is well presented, smart, articulate, humble and proud to call Australia home. Just like Norman who built an empire off his name Adam Scott is financially sound and endorsements, speaking engagements and large appearance fees will chase him around the world.


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BLOG: THE HORSE'S MOUTH

Break the rules to attract an audience

Posted March 28, 2013 by Lachie Collins

The game of golf is struggling to compete in a television market dominated by sporting innovations and new excitement. With a younger, less patient viewer generation on its way through, TV networks need to be proactive and adapt to the needs and wants of the consumers that are leading the sport into tomorrow.


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BLOG: THE HORSE'S MOUTH

Bring the dream to us!

Posted March 7, 2013 by Lachie Collins

Being a professional athlete should be a ticket to a life of fame and fortune but not for golfers based in Australia. With the cream of the crop heading off to play in lucrative overseas tours, and the major Australian events being dominated by international stars, the pressure is often too great for the week to week Australasian Tour players.


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