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Glenn Critchley
Glenn Critchley
Glenn Critchley is marketing manager for an international sports marketing agency based in Singapore. With a background in brand marketing, Glenn moved into sports sponsorship with Havas Sports & Entertainment in London where he worked across a variety of brands including adidas, Kia, Friends Provident & Yahoo. Following three years in London, he followed his fiancé to Singapore where he has been for the past 18 months. His expertise lies in strategy, activation and planning with a focus delivering a sponsorship that benefits the brand, the rights holder and the fan.

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What does Brand Beckham mean for Chinese Football?

Posted March 28, 2013 by Glenn Critchley

David Beckham is one of the most high profile athletes on the planet; he has played football professionally in the UK, USA, Italy and now France, where in each country, he has successfully merged his playing career with that of Brand Beckham to raise the profile of the league. Beckham has now set his sights on China and a new role as the first global ambassador for Chinese Football.


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Your essential 5 New Year resolutions for the sports business industry

Posted January 21, 2013 by Glenn Critchley

‘It’s your year to work with your internal and external partners and get creative. Be innovative and open-minded – the challenge for you should be to create 2013’s Red Bull Stratos moment. Are you up to it?’


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How savvy sports sponsors can make the most of emerging Southeast Asia market

Posted December 13, 2012 by Glenn Critchley

‘The sponsorship market across Southeast Asia is by no means mature, which means industry leaders must capitalise on every available opportunity and minimise every challenge’


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Sports sponsorship, what’s in it for me?

Posted November 15, 2012 by Glenn Critchley

‘Sports fans are a hardy bunch, watching their sporting heroes through rain and shine. They are passionate and they are engaged, but how much attention do they really pay to logos splattered around the ground or on their TV screen?’


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