BLOG: SPIKE CREATIVE


Paul Marcolin
Paul Marcolin
Paul Marcolin is a Director of Spike Creative. Together with his business partner Mick Russell, they have compiled more than 30 years of design and publishing experience and – with a desire to create a fresh design studio alternative – formed Spike Creative in 2004, today servicing many of Australia’s most successful and elite sporting teams and organisations.

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BLOG: SPIKE CREATIVE

Your place or mine? The pros and cons of hiring an in-house designer

Posted January 21, 2013 by Paul Marcolin

‘While most professional sporting clubs understand the need to market themselves and interact with their audience, the economic climate is forcing them all to analyse not only the best ways to do this, but also the most cost-effective solutions’


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BLOG: SPIKE CREATIVE

Take me out to the ball game – a great Fan Experience

Posted May 21, 2014 by Paul Marcolin

With a sharp focus on customer service and the fan-first experience, Spike Creative’s Paul Marcolin blogs about his live sport experience in New York City.


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BLOG: SPIKE CREATIVE

Don’t be fooled by the bloke in a silly suit: The serious side of sports mascots

Posted November 30, 2012 by Paul Marcolin

‘Astute marketers realise their mascots are an extension of the club’s brand, and can be used as an extremely effective tool for engaging fans, building brand awareness and developing team loyalty’


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BLOG: SPIKE CREATIVE

Is Electronic Direct Mail a friend or foe for your sports brand?

Posted December 14, 2012 by Paul Marcolin

‘Big EPL clubs such as Chelsea and Manchester City allocate extensive time and resources segmenting and analysing their huge databases’


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BLOG: SPIKE CREATIVE

How the wheel churns

Posted February 14, 2013 by Paul Marcolin

‘Possibly the biggest challenge facing all professional sporting clubs in Australia is the churn rate of members year to year. This can sometimes be as high as 30 per cent for some clubs, and history shows that first and second year members are usually the most likely not to renew.’


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