BLOG: THE UK VIEW


Steven Woodgate
Steven Woodgate
Steven Woodgate MA, 25, has just graduated with distinction in Public Relations in his postgraduate study at Southampton Solent University. His love for sport stemmed from his undergraduate degree in sports journalism and following Reading FC. He achieved two gold awards and came runner up in the Outstanding Young Communicator at the CIPR Awards.

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BLOG: THE UK VIEW

Understanding corporate reputation from sportspeople (Part Four)

Posted December 4, 2012 by Steven Woodgate

‘Fans change their attitudes towards sporting organisations because of a selected social media post, backing the hypothesis that social media abuse will result in issues involving reputation.’


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BLOG: THE UK VIEW

Understanding corporate reputation from sportspeople (Part Three)

Posted November 29, 2012 by Steven Woodgate

“Both corporate communicators and sportspeople agree that some employees’ reputations are bigger than that of the organisation.”


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BLOG: THE UK VIEW

Corporate Communicators need to control their employees (Part Two)

Posted November 23, 2012 by Steven Woodgate

“A good majority of corporate communicators agree that a strict social media policy should be put into place… but sport organisations have further dilemmas as their ‘products’ to market and sale are indeed the talent”


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BLOG: THE UK VIEW

Tweeters, Twits and Twats: Why corporates need to control their employees (Part One)

Posted November 22, 2012 by Steven Woodgate

“Sport is an industry where corporate communications is underdeveloped, and with a growing number of issues with sportspeople’s use of Twitter, it needs better regulation in place”


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BLOG: THE UK VIEW

Lewis Hamilton is a twat! Corporately speaking

Posted November 15, 2012 by Steven Woodgate

“Social media has significantly helped (or hindered, depending on how you see it) sports people get close to fans and visa-versa”


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