In Part 2 of my blog series I began to increase my practical experience for the Rising Pune Supergiants and formulate a strategy that involved increasing the level of fan engagement for the franchise. In the final part, I have returned to Australia to sum up my four weeks in India and look to my future as I attempt to enter the sports industry.
I have contributed my ideas and thoughts on their current direction in the field, where they should be heading into the future, yet to see it come to fruition on such a large scale is memorable. I concluded my time in India with a proposal to see a new ground strategy employed that will work to increase fan loyalty and promote the brands image as a whole.
My goals coming into this internship were to develop my skills in a professional setting, which would ultimately help in the pursuit of a career, but also to gain valuable experience in a foreign environment. After completing the internship, I can confidently say I have achieved these goals, and have a new found perspective on working in the sports industry. Being able to identify similarities and differences between countries in sport organisations proved to be eye opening and helped me gain an understanding of the motivations of consumers, and their behaviour towards the organisation. As far as international experience goes, there was no more appropriate place than India.
The Rising Pune Supergiants are a young, vibrant organisation part of a gigantic competition driving towards success on and off the field. Working within this organisation gave me a taste of what its like to be a part of the professional sporting culture, and how they operate. Through my work, I was able to identify some of the strengths and weaknesses of the club and how that portrays back to the minds of the consumer. While this aspect of the work was highly enjoyable, and without a doubt beneficial to my professional development, the highlight of my experience was undertaking practical work out in the field. The days spent visiting sites such as the stadium, attending meetings with sponsors and partners really had the most impact on me as you get to experience the organisations’ operations up close.
If I were to leave with any regrets from this internship, I wasn’t able to experience more areas like that, particularly as we draw closer to the beginning of the season. As the date got closer to the opening round of the IPL, work became less theoretical and propositional and more hands on. It would have been great to be on the ground during the season as well to be able to grasp the magnitude of the gameday atmosphere. But not to say that I wont be following the season closely this year, as I am now officially a die hard supporter of the IPL and the Rising Pune Supergiants.
The reason for writing this blog series is partly to showcase my thoughts to all knowledgeable people working in the industry who can relate and validate my opinion, adopting the idea that my experiences are wasted if not shared with the right people. But my main purpose in this is to reach out to others who are in the same or similar position that I was in before making the decision to go to India. To other students, or anybody who is considering an international placement, I could not recommend it enough.
I feel what I learned in only four weeks is more valuable than any amount of study or classes I took. The experience in the foreign environment alone creates a learning experience like no other and I hope that I am not just stating the obvious, but that’s something you don’t get with regular internships.