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Deutsche Bank tees up PGA Tour sponsorship extension
Posted August 31, 2012 by SportBusiness.com
Deutsche Bank has marked the 10th anniversary of golf’s Deutsche Bank Championship by agreeing a new four-year extension to its title sponsorship deal with the PGA Tour. The Deutsche Bank Championship serves as the second of four events on the FedExCup Playoffs schedule and begins its 10th edition …
International News
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Lowe’s agrees major college sponsorship deal
Posted August 31, 2012 by SportBusiness.com
IMG College has announced an “unprecedented” national marketing agreement with Lowe’s that revolves around the utilisation of social media platforms for college sport. The home improvement retailer’s agreement with the collegiate multimedia, marketing and licensing/brand management firm marks the first time a company has secured…
International News
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Rapha ousts Adidas as Team Sky partner
Posted August 31, 2012 by SportBusiness.com
Leading ProTour cycling outfit Team Sky …
International News
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Caterham reaches for the sky with EADS partnership
Posted August 31, 2012 by SportBusiness.com
Formula One outfit Caterham has agreed a major partnership with aerospace and defence group EADS that is set to have benefits outside the company’s F1 operation. EADS has joined the team as an official partner, with its logos appearing on the Caterham race cars and …
International News
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Schalke 04 cleans up with new partner
Posted August 31, 2012 by SportBusiness.com
Schalke 04 has added another high-profile partner to its commercial portfolio…
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