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Claims of fake Twitter followers by some clubs begs the question, why is there such a commercial incentive for sporting clubs to focus on quantity rather than quality? At its heart is a fundamental misunderstanding about the purpose and value of branding, as Anthony Costa explains.
For 25 years Melbourne’s ‘Corporate Challenge’ lunchtime sports competition has catered for those too busy to exercise. SBI’s Clint Vojdinoski interviews Peter O’Rourke, Marketing & Events Co-ordinator for Active Melbourne City Sports, about the aims of connecting sports with the busy worker.
Technology is developing at a profound rate not only in everyday life, but also in the sports industry. Nathan Kinch delves into the world of wearable sporting devices and their increasing presence in society.
Australians are not usually renowned for their prowess in the sport of Gridiron but there are a few that hope to change this image as the Australian Outback National Gridiron Team ventures to Sweden for the 2015 World Championships. Adam Coles discusses the team’s chances at the championships.